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Shopify Challenges

Top 5 Shopify Challenges and How to Overcome Them

The eCommerce industry is growing at a rapid pace in India today. The growth is propelled by the rising inclination of customers towards buying products and services online. From fashion accessories to software, the customers majorly purchase them online. A report by Statista states that the Indian D2C or direct-to-customer market is expected to grow three times during the forecast period of 2021 to 2025. As per the report, the D2C market in India, which stood strong at US$ 33 Billion in 2021, shall grow to US$ 100 billion by the end of 2025.

Having an independent online store is the dream of every eCommerce seller. Shopify ranks second when establishing an online store for the sellers. Although developing and using a web store such as Shopify for business is good, the platform poses a wide range of challenges to the sellers. Before knowing how to overcome the Shopify challenges for a better business outcome, let’s first identify the challenges that the sellers face while using the platform.

Common Shopify Challenges Sellers Face

Common Shopify Challenges Sellers Face

To ease the sellers with the understanding of the performance of Shopify, below are the top 5 challenges that they face while using the platform for their eCommerce business.

Integration of ERP

A Shopify seller who has to deal with high-volume data and complex back-end processes consistently is undoubtedly the one who will integrate ERP into its business environment. However, if the seller has a constant growth in the order volume or delays in financial, delivery, or inventory reports, it shows that the seller’s Shopify platform requires ERP integration. Nevertheless, integrating an optimum ERP system is a significant challenge for Shopify sellers today.

Some of the other factors resulting in the ERP integration are:

  • Late shipping of products
  • Multiple suppliers to manage
  • Incorrect shipping of products due to high volume
  • Low productivity as a result of doing tasks manually

Multi-channel Integration

Owning multiple channels that are linked to Shopify has its advantages. When a seller uses multiple Shopify stores, it opens its business for expansion and better customer service. However, the development of several Shopify stores can be a significant bottleneck for the developers. In the case of multiple channels, the seller has to account for every order, product, and inventory data to have a seamless business process. Moreover, the Shopify sellers must be able to answer questions such as inventory status, customer experience and check proper order dispatch. Hence, though Shopify allows multiple channel integration at the back-end, it poses more significant challenges than benefits.

Adding Products to the Store

One of the most critical challenges that Shopify sellers face is getting their products on Shopify stores. It gets pretty stressful for the developers to categorically tell the source of the issue. The challenge might arise from product listings or other marketplaces. Shopify sellers can use CSV files to import products. However, the sheer number of products can lead to chaos for them. The CSV files used for adding the products to the store must be thoroughly verified, as a single error can render the entire process useless.

Connecting with the Right Audience

Shopify is one of the most accessible platforms to use for eCommerce websites. Although, it can be quite challenging to use for new players in the business. First-time Shopify users often find the platform hard to use, making traffic generation difficult for their products.

Unscalable Sales

Note that a considerable amount of traffic is not equal to sales. It is a fact that higher traffic does not imply higher sales. It is not always easy to convert prospects into customers. Getting the right customers to the products is one of the common Shopify challenges that sellers easily encounter when owning their online store.

How to Resolve Shopify Challenges?

Shopify Challenges

Since the picture of the challenges with Shopify is clear, let’s look at the solutions that can help the Shopify sellers to overcome these challenges.

Solving Shopify-ERP Integration

When considering the ERP’s integration proficiencies, Shopify sellers should distinguish how their ERP sends and receives that data. Moreover, they should also consider how the ERP system tends to communicate with other systems. If the system struggles to connect with other systems easily, it will limit the number of processes that must be automated. 

Additionally, Shopify sellers must consider cloud-based ERP systems that have open and well-documented APIs as they are simple and easy to integrate with their business. The cloud-based ERPs offer reduced infrastructure costs, lower upfront investments, and minimal pay-per-use prices for the Shopify seller. It’s not the only thing that makes it stand out from the competition. It’s usually very easy to access and a more affordable option for small to medium-sized businesses.

Overcoming Multi-channel Integration Issue

Though it might be quite troublesome for Shopify sellers to manage more than one Shopify store, they must not give up on the fear of doing it. However, before integrating multiple stores, the Shopify sellers must optimize their websites regarding customers, products, categories, and audience. Moreover, to make multi-channel integration more accessible, the Shopify sellers must centralize all the orders into one system. By doing this, the sellers can easily manage their multiple websites’ orders consistently without any mismatch.

Getting the Products in stores Seamlessly

The Shopify sellers must use a robust and manageable inventory management system to put the correct products in the store. As the Shopify sellers have to manage multiple marketplaces, they need to update inventory status in real-time. Having an inventory management system allows the Shopify sellers to use accurate data to reduce the risk of selling the products online. Moreover, the inventory management system improves the business operation irrespective of how the seller looks at it in the long run.

Reaching out to the Correct Audience

One of the best ways to connect with the right group audience is via promotions and advertisements for the eCommerce business. A Shopify seller must not hesitate the chance to join a high-rated marketplace that pulls numbers, and they must use their customer base to develop the Shopify store. Lastly, the sellers must undergo optimization of their store for better engagement, which in turn helps draw more authentic customers to the eCommerce business.

Scaling the Unscalable Sales Challenge

To expand the sales, the Shopify sellers must create ad campaigns on any high conversion rate platform. They must also provide a sure-shot cash-back guarantee, share customers’ experiences, and have success stories to generate trust amongst the prospects. As a result of marketing strategies, Shopify sellers can upgrade their sales quotient with better revenue and profit.

Conclusion

Having a Shopify eCommerce store has always been an advantage for the sellers. The platform allows easy development and deployment of the store to multiple marketplaces. However, there are particular challenges that Shopify sellers face, which hampers the growth of their business. 

Nevertheless, these challenges can easily be overcome with correct strategies and alternatives such as cloud-based solutions, ad campaigns, and automation. Once the obstacles are taken care of, the Shopify sellers can leverage the ease and simplicity of the platform to expand their eCommerce business. Sellers may look for integrating their Shopify store to a platform where they can analyze, monitor, and take actions on the order. To know how a seller can integrate their Shopify store to such a platform, connect with us.

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