Shipping Methods

Overview of Common Shipping Methods in eCommerce

Many small online businesses may try to start with a straightforward delivery strategy. They may think their eCommerce platform is equipped with all the tools necessary to handle the entire logistics process. However, it is difficult for eCommerce platforms to handle logistics, ERP, CRM, and many other things simultaneously. Hence, brands should research and choose a suitable shipping partner. 

The most prosperous business owners separate their brands from the competition and boost their profit margins by utilizing strategic shipping solutions.

eCommerce shipping and eCommerce shipping strategies are inseparably linked. Consider this: How would a business distribute goods to customers if unaware of the costs and delivery options? Impossible, isn’t it?

Before adding different shipping options and costs to their checkout page, every eCommerce store must thoroughly consider them. After all, the shipping options and rates a business selects will determine the shipping costs and delivery time. In other words, they decide how well it can meet the delivery expectations of its clients.

What is eCommerce Shipping?

eCommerce shipping involves:

  • Checking the inventory for the product’s availability.
  • Validating the product as per the customer’s request.
  • Selecting and packing the purchased item at a warehouse.
  • Generating shipping labels.
  • Managing return orders in case of a customer rejects the delivery.

It could seem straightforward enough. However, the complexity that results from all the moving parts depends on several factors. This includes the sorts and sizes of the products a business sells, the locations to which it’ll ship, the delivery options and shipping rates it decides to provide, and more.

Ecommerce Shipping Process 

Upon receiving the order, a company will check its inventory levels before confirming the customer’s shipping address and other essential details related to the purchase. The merchandise will then be selected, packaged, and ready for shipping. Once packed, the courier partner picks up the order from the seller’s location and moves it to the central hub. From the main hub, the charge is dispatched to the nearest warehouse location from the destination. Finally, a last-mile delivery agent picks up the order from the warehouse and delivers it to the customer’s location.

Standard Shipping Methods A Business Should Use

There isn’t a single standard eCommerce shipping approach. The target market, spending limit, profit margins, product, and many other variables will influence a company’s best eCommerce shipping plan.

shipping methods for brands

Generally speaking, combining quick and inexpensive shipping options can lower shopping cart abandonment and boost conversions. A company might want to include six shipping options in its eCommerce shipping plan.

Two Day delivery

2-day delivery has become synonymous with online shopping and a highly sought-after eCommerce shipping option thanks to Amazon Prime. There are ways for all businesses to offer 2-day shipping to their consumers without breaking, although this premium shipping may seem solely accessible to eCommerce behemoths.

Same-Day Shipping 

Same-day shipping refers to a service in which the vendor ships an order the same day the customer makes the purchase. It is one of the fastest shipping methods. According to Omnitracs, 61% of consumers are willing to pay extra for same-day shipping. Coordination of operations, resources, courier services, and technology is necessary for same-day delivery to be carried out successfully.

Expedited delivery

Any shipment method quicker than standard ground shipping is considered expedited. Depending on the shipping services used and the carrier, the actual turnaround time for expedited orders can change. With efficient eCommerce shipping solutions, offering expedited shipment can help an online store lower the shopping cart abandonment rate, satisfy consumer expectations, and increase customer loyalty.

Flat Rate Shipping

Standard shipping charges are determined by the size, shape, and weight of a shipment, whereas flat-rate shipping eliminates all the fluctuations.

Instead, a seller will pay a single, “flat” fee each time they ship a particular-sized box that the carrier has provided. No matter how full the box is, they will still have to pay the carrier’s fixed charge, even if it is pretty heavy.

If a business is delivering bulky things or many items in a single package, flat-rate shipping can end up helping them save money over time. However, one thing to remember is that flat-rate shipping can result in a brand losing money if the items are often lighter.

Freight Shipping

Transporting cargo worldwide by air, land, or sea is the essence of freight shipping. Freight is any shipment greater than 30 in x 30 in x 30 in or weighing more than 150 pounds.

Freight shipping is a method used by e-commerce companies to transfer goods to distributors or fulfillment centers and receive inventory from their manufacturers.

Best Shipping Strategies Brands Should Follow  

Here are some shipping strategies that can help businesses:

shipping strategies business

Transparency in Shipping Policies

Businesses should make it a point to clarify their website’s shipping procedures. By choosing open communication, they dispel clients’ doubts and enhance the brand’s reputation. Brands should offer shipping zone information, carrier services, pricing tabs, and more. This way, companies will be able to acquire the customers’ trust.

Give Frequent Delivery Updates 

Customers are always eager for their ordered things to arrive, so brands must keep that in mind. Regularly sending delivery updates lets them know their package is on the way.

People may not be interested in these updates, but if a business doesn’t send them, they may worry about where their order is. Additionally, a company must provide a platform for customers to follow their orders. 

Brands can send shipment notifications through email, text messages, and Whatsapp to keep their customers in the loop. 

Offer a Range of Shipping Alternatives

Nowadays; many online stores provide several shipping options and delivery times. For consumers that need the product right away, companies should offer expedited and speedy deliveries in addition to the normal days it takes to send the package to the buyer.

Customers are willing to pay extra for the services they require; therefore, it is not challenging for businesses to provide options. They must ensure that their shipping partner is qualified to complete the job.

Pickrr’s Role in A Seamless Shipping Process 

Pickrr is a SaaS-based enabler that helps brands provide a seamless shipping service and the best post-purchase experience to their end customers. With Pickrr’s value-added services, such as Pickrr Connect, a seller can have complete transparency about the order status, which a business can convey to the customer for successful delivery. Additionally, Pickrr Advantage allows sellers to leverage the power of data to have optimum courier partner selection. Connect with Pickrr and start your fast and smooth shipping services today.


A business should be responsible for monitoring how things are going for them once its new shipping strategy is online. It should let the approach play out for a while so it has enough data to determine what to fix and be prepared to iterate when the time comes.

A new strategy frequently requires some time to play out. Therefore, businesses should be prepared to stick with it and make changes if they have the data to support their differences.

As a business grows more adept at shipping, it stops being the; it becomes a one-stop in a customer lifecycle.

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