How does Product Tagging Impact your eCommerce Business?

How does Product Tagging Impact your eCommerce Business?

Product tagging may not be on the top of your mind regarding eCommerce marketing, but it definitely should be. It is a strategy used to improve your online sales by helping you build more robust online product offerings.

As an online retailer, you know that sometimes your choice of words can make or break the success of a product.

Product tagging is a crucial aspect of the success of your eCommerce business. It is no wonder that it has already become a must-have feature of just about every central eCommerce platform, but what do you know about this essential tool?

What do Product Tags do?

Product tags are small pieces of information that help SEO professionals and eCommerce marketers classify different aspects of a product or page. Product tags are used on a page to help describe and classify a product’s features.

The purpose of these product tags is to provide a searchable index of all the features in a particular set of products, allowing users to find the product they’re looking for more easily.

This is particularly useful when dealing with extensive inventories of different products and categories. For example, an online clothing store will have thousands of other products in multiple sizes, colors, and styles. This makes it difficult for customers to find exactly what they’re looking for when they browse through an online store. Product tagging helps solve this problem by allowing customers to search specifically for what they need within that online store.

What are the Different Components of Product Tags?

EAN code

This is a unique number assigned to each product by the manufacturer.


This includes the actual name of the product and descriptive terms like ‘blue striped sweater.’


If your company sells more than one brand, you’ll want to make sure you’re able to keep them apart in your system.


Different aspects of your business may sell different types of products. For example, you may have multiple brands under one umbrella company or have an online store as well as a brick-and-mortar location. You’ll need to set up categories for all these areas to tell which products are which quickly.

SKU Number

An SKU number is a unique identifier for each product in your inventory. A single product may have multiple SKUs if you sell different variations of that item.

Describe the process of Product tagging

Product tagging is the process of identifying a product​ and adding metadata to it. Product tags can be employed while creating the product or immediately afterward, depending on the software and platform in use.

To create an SKU, use a unique number and add it to a standard format as outlined below:

[Manufacturer Part Number] -[Product Name]-[Size]-[Color]-[Quantity]-[Price]

To do this, you need to take a few basic steps:

  1. Set up a system for organising your products by categories, subcategories, and tags. Include all the data you feel is relevant such as size, color, material type, etc.
  2. Create a tagging system that works for you and be consistent in the way you apply it to every product you list online. Avoid duplicating tags or creating hybrid names that don’t make sense. Try to pick one name or keyword for each tag and stick with it through all the variations of your products. This can be time-consuming but ensures that when people search for a term, they will find your product listing consistently, even if there are multiple ways of searching for it.
  3. Use the most relevant keywords for each tag that you can think of. More specific tags are better than broader ones, so use as many words as possible from the customer’s point of view.

What are the Three Types of Product Tags?

Product tagging is a simple but essential part of eCommerce marketing. It’s the process of assigning various keywords, descriptors, and categories to your products so that shoppers can search for them online.

There are three main types of product tags: standard, custom, and variant.

  • Standard tags often have preset values or choices such as size, color, and material.
  • Custom tags allow you to define the value yourself and are helpful for more unique or niche products.
  • Variant tags are used to create a single product page with different price points based on the buyer’s size or color options.
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What can you do to Make the Most of Product Tags?

Good product tagging is essential for maximising your profit, increasing conversion rates and promoting brand awareness.

Tag creation is something that most eCommerce owners overlook, but it’s one of the most important things you can do to ensure that your products get noticed. There are a few different ways to improve your product tagging and help your products get found by the people who want them.

The first thing people see when shopping for items online is the tag created for each product. It’s not uncommon for someone to decide whether or not they want to buy an item within just a couple of seconds of seeing the tag.

You should remember this as you’re creating new tags for your products and make sure that each one is well-written and engaging enough to keep someone’s attention long enough for them to decide whether or not they want to buy it.

You should also make sure that you include all of the relevant information in the description. Be sure that you have a clear title, description, and other relevant information such as sizing charts, materials used, or anything in particular.

What are the Benefits of Product Tagging for eCommerce Businesses?

Better search engine rankings

Product tagging helps improve your search engine rankings. When someone searches for a product online and has tags associated with it, it will be displayed higher in search results than those without tags.

Potential customers are more likely to click on those items first because they seem more relevant to their search query. For example, if someone searches for ‘leather boots,’ you want your leather boot collection to appear higher in search results than sites selling plastic boots.

Attracts customers

Customers want to shop at sites they know they can trust and know they will find precisely what they are looking for. Product tagging helps ensure that customers know what products you offer, how much those products cost, and where they can buy them. It makes it easy for them to shop at your site because all the information they need is right there.

Save time and money

You save time because updating information on a single page takes less time than updating each page manually or using HTML code or programming languages. It’s cost-effective because it allows employees who aren’t familiar with HTML or programming languages to update product information with ease and accuracy, ultimately leading to higher productivity and lower costs.

Wrapping up

Product tagging is a valuable tool for streamlining inventory management and making it easier to find information about your products. That’s it in a nutshell, but there are more nuanced benefits that you may not know about.

The information that your product tags share can give you insights into customer preferences, which could help you tailor the content of your website to better appeal to customers. This comprehensive guide can help you learn everything that you need to know about product tagging so that you can get started right away.

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