Same Day and Next Day Delivery

How to Raise First Attempt Rates With Same Day and Next Day Delivery

The eCommerce market in India is constantly growing. The growth is attributed to rising internet penetration, ease of access to internet-driven devices, and the rising culture of online shopping in T1 and T2 cities. As per a CII Shiprocket report, the Indian eCommerce penetration is expected to increase from 8% in 2022 to 15% by the end of 2027. Moreover, the market size is projected to cultivate from $70 billion in 2022 to $214 billion by the end of 2027.

In this lucrative market, an improved first attempt delivery rate is a huge advantage for any D2C brand. Before analyzing the term’s advantages, let’s first understand the definition.

The first attempt delivery rate or FADR, is the number of successful last-mile deliveries achieved in the first attempt. One of the best ways to achieve a higher first attempt delivery rate is by offering same day and next day delivery to the end customer.

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Importance of First Attempt Delivery Rate in eCommerce

Now that we understand what FADR is, let’s understand why it is essential for D2C brands to succeed.

In today’s highly competitive market, customers have multiple options to choose from when it comes to online shopping. To portray the size, the D2C market was valued at around $12 billion in FY 22 and is expected to reach $60 billion by the end of 2027. 

There are some other reasons that justify the importance of first attempt delivery rate for D2C brands. Let’s have a look:

Unique Customer Experience

Today customers expect their packages to arrive quickly, safely, and in good condition. If a brand can cater to these demands on the first attempt, it helps them build customer trust and loyalty.

Increased Efficiency

When deliveries are successful on the first attempt, it saves time and resources that would otherwise be spent on re-delivery attempts or returns. As a result, brands can deliver more products to customers swiftly using same day and next day delivery services.

Owing to the reasons mentioned above, it is imperative that the brands maintain a good first attempt delivery rate.

How can a Brand Enhance its First Attempt Delivery Rate with Same Day and Next Day Delivery Services?

A brand can implement several strategies that can help it improve its first attempt delivery rates with SDD and NDD services. Some of them are:

Accurate Shipping Information

Having accurate information about the shipping address is the first step to successful delivery. To deliver the order with same day delivery, the brands must have precise shipping information. Brands can ask for shipping addresses directly from the customers with the help of Pickrr Connect

The cutting-edge delivery notification system by Pickrr does not just allow brands to connect with customers but also provides them with in-transit order information in real time. With the help of this information, the brands can notify the customers about delivery and help them improve their first attempt delivery rate with same day and next day delivery services.

Clear Communication

Clear communication with the customer is also essential for successful deliveries. Brands should provide tracking information for each delivery while keeping the customer informed about the delivery status. 

Select a Reliable Delivery Service

Choosing a reliable delivery service is crucial for success. Brands should research different delivery services and choose one with a good reputation for on-time delivery and excellent customer service. They should also consider each service’s cost and delivery times to find the best option for their business.

To help the brands offer fast-paced, reliable delivery service, Pickrr offers same day and next day delivery service. With the help of Pickrr’s SDD and NDD service, brands can deliver their orders within 24 to 48 hours and improve their FADR significantly.

Technology is the Future

Investing in technology can help brands streamline their delivery process and increase the success of their deliveries. Consider using a delivery management system or an e-commerce platform that integrates with the delivery service. These tools can help to automate the shipping process, reduce errors, and provide real-time tracking information. As a result, brands can improve their first attempt delivery rate and deliver a unique post-purchase experience to the end customer.


Offering same day and next day delivery options can significantly increase first attempt delivery success rates and enhance customer satisfaction, including the post-purchase experience. The services can also give businesses a competitive advantage, increase sales, and foster customer loyalty. 

However, improving first attempt delivery rates with same day and next day delivery services can be tricky. Therefore, brands must use some best practices to get maximum results. The strategy can include acquiring correct information, clear communication with the customer, selecting the best delivery partner, and integrating technology.

Connect with us if you are looking to improve your first attempt delivery rate.


Q1. How to track deliveries?

Ans. Deliveries can be tracked easily by using a tracking number provided by the courier partner. Additionally, the deliveries can also be tracked by using Pickrr Connect. It is a real-time delivery notification tool that provides precise information about the order status and notifies the customers about the expected delivery.

Q2. How quickly can Pickrr’s Same Day and Next Day Delivery service deliver the orders?

Ans. With Pickrr’s SDD and NDD service, the brands can deliver the orders within 24-48 hours to the end-customers.

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