eCommerce Features

Must-Have E-commerce Features for Your Online Store

Nowadays, every online store is regularly updated with new and advanced ecommerce features. They do this to meet the changing requirements of business and needs of targeted customers. A website owner tries to make their store attractive with creative content,  animations, high-quality photos, integration of social media accounts, multiple payment options, and more. 
Essential features for an online business help customers to have a hassle-free shopping experience and ensures smooth transactions to complete the purchase. Hence, every store must have certain features regardless of the products sold. Know what the must-have features of an online store are. 

Essential Features of a Successful Online Store

Whether you sell online or offline, customer experience is just as important as the products and prices you offer. So for your ecommerce store to meet user expectations, it needs to provide quick, easy, safe, and convenient shopping experiences.

Engaging Design

An ecommerce store must have an eye-catching design that captures visitors’ attention as soon as they visit a web page. The visual appeal of a web page plays an important role to 

grab a visitors’ attention by creating a first impression.   

Most importantly, high-quality and attractive images encourage customers to view the product, add it to the cart and complete the purchase. 

Mobile Friendly

Today, most ecommerce shopping is done through smartphones. It is, therefore, imperative that your online store is mobile-friendly to maximize sales. Furthermore, Google ranks mobile-friendly stores higher in search results. 

Store Speed

So, if your online store takes longer to load, the possibility of users shopping from your store will be less. This can impact your business. So, ensure your store speed remains good and quick to maintain its performance.   

Users’ Review

customers reviews

When a user visits any new ecommerce store, the very first thing they do is check their review. So, having a good review of your product online and website is one of the major things to maximize customers’ reach. The more people trust you, the more likely they will make a purchase. One of the best practices is to include testimonials and reviews on the product web page. 

High-Quality Photos

High-quality and appropriate online product display on web pages attracts more customers and helps them make an informed decision. Hence, you must avoid using blurry and low-quality photos, which lowers the visibility of products. High-quality images with the zoom-in feature are essential for fashion, apparel, jewelry, and other products. 

Right Store Builder

The current ecommerce business sales and future growth of a store are significantly influenced by the store builder you choose. Therefore, your store must be SEO friendly and free from technical glitches to improve its ranking on search engines. For this, choose a reliable online store builder that offers the following important services. 

  • Mobile-friendly design
  • Multi-vendor capabilities
  • Multi-language options
  • Scalability

Payment Gateways

Payment Gateways

Payment gateways play an important role in maximizing the conversion rate of an online store. Therefore, make your ecommerce store as user-friendly as possible by adding many payment options like Paytm, Google Pay, Phonepe, and more. In addition, mobile wallets are a big hit these days, as it reduces the time taken to complete the payment. 

Promotions and Discount Code

One of the best ecommerce features available for your store is the promotion and discount code on a product online. You should display discounts or promotional offers alongside the product price if applicable. 

You can adhere to the standard procedure and display the original strikeout price. You may even show the savings as a percentage to make it easier for customers to comprehend how much they are saving. 

Offering special deals via messages, social media, emails, and other channels is a common component of ecommerce features and store marketing campaigns. The next tier of online retailers then proceeds to advertise special offers in the headline section. 

Article and Blog Section

Your website should have an area specifically for adding blogs and articles that customers may read. This is a crucial marketing tactic and search engine optimization technique to improve the ranking of an online store.

Frequently Asked Questions

When making purchases in a physical store, consumers can ask questions about the product they intend to purchase, like the return policy, key components of products, and more. 

For the same reason, you ought to create a self-sustaining FAQ page. A consolidated FAQ website will make it simple for clients to obtain answers to all of their common inquiries without looking for an agent to answer these simple questions. In addition, you can provide a brief FAQ section on each product’s online page if you sell many things.

Social Media Integration

Social Media Integration

Since the turn of the century, social media has become extremely popular in ecommerce. So, make sure you allow your customer to let them share products via messaging, social media, email, and apps. Through this, you will get the free buzz to your store. To ensure this, integrate social media links like Facebook, WhatsApp, and the ecommerce stores’ web pages. 

Terms of Service

Every e-commerce website needs to state its return policies clearly. It would be best if you created a return policy that is well-written, transparent, and simple to read before shopping online. 

Customers must trust your website for them to make purchases, and this is one of the aspects that might help you earn that trust. It informs customers that the firm will try to set things right if they are unhappy with their buying experience.


This concludes our discussion! Following the tips above, your online store will become the ideal choice for potential buyers. If you pay attention to these suggestions, you will be a successful store owner. However, if you want to start a large ecommerce marketplace, you need more than what is listed above in the must-have ecommerce features for your store.

Pickrr Plus

Intelligent warehousing
and fulfillment solution

Featured Categories


Fast delivery across 29,000+ pin codes

RTO reduction by 20%

Enhanced cash flow with daily COD remittance

Best customer support in the industry

Follow us

Leave a Comment

Your email address will not be published. Required fields are marked *